social media manager + content strategist

your brand deserves an audience that shows up.

most service brands are losing potential clients every week because their content doesn't reflect how good they actually are. i've grown my own platform to 20k followers and 3m impressions from scratch. no paid ads, just content people genuinely wanted to see. now i help brands stop the leak.

let's work together see my work

currently open to 2 new clients this month

20k+
growth

here's what i've built so far

all organic. all on my own platform. just to show you i'm not teaching something i haven't done myself.

20k+
organic followers on my personal platform, built from zero
8%
average engagement rate (for context, most accounts sit around 1-3%)
3m+
total impressions across platforms, and still going
Instagram analytics showing follower growth and engagement metrics Social media dashboard displaying reach and impression statistics Content performance metrics showing high engagement rates Growth analytics chart demonstrating organic follower increase

these are my own numbers, not a client's. i'm under nda for most of my client work. but if i could grow my own brand this way, i know how to do it for yours too.

"she just gets it. the brand voice thing, the audience thing, all of it. i'd send anyone her way."

janel, model and content creator

a little about me

i think like a creator. i scroll like a consumer. that's the combination most brands are missing.

a lot of social managers know how to make content. fewer actually know what it's like to be on the other side of it. i do both. i've spent years as a real person scrolling through feeds, noticing what makes me stop, what makes me save something, and what makes me click away in two seconds. that understanding is baked into everything i make.

i built my own platform to 20k followers and 8% engagement not by following a formula, but by making content people genuinely wanted to consume. stuff that didn't feel like an ad. stuff that earned attention instead of just asking for it. i bring that same standard to every brand i work with.

i'm not the kind of manager who schedules posts and goes quiet. i track what's working, tell you what's not, and already have a next move ready before you ask.

  • i know what your audience wants to see because i am your audience
  • content that feels native to the platform, not like a paid placement
  • systems that keep things moving even on your busiest weeks
Huwayda El Zain, social media manager and content strategist

here's how i can help

📱

social media management

full management for instagram, tiktok, and linkedin. strategy, content creation, posting, community engagement, and monthly reports. you get a consistent, growing presence without it eating your whole week.

🎨

brand direction

i help you figure out your voice, your content pillars, and your visual direction so everything you put out looks and sounds like it belongs to the same brand. the kind of cohesion that builds real recognition.

🎥

ugc + creator management

i brief creators, manage deliverables, and make sure everything coming in matches your brand. i also shoot my own ugc-style videos when you need an authentic face for your content.

✍️

copywriting + content

captions, blog posts, email newsletters, website copy. the kind of writing that sounds like you on your best day. clear, warm, and actually worth reading. no filler, no fluff.

📝

blog writing + seo basics

articles and blog posts written to rank on google and actually hold someone's attention. i handle keyword research, structure, and headlines so your content works hard long after it's published.

🌐

landing pages + light web design

clean, conversion-focused landing pages and site copy built on squarespace or wordpress. nothing overcomplicated. just pages that look good and get people to take action.

not sure which one you need? let's figure it out together.

i especially love working with service-based brands. if you run a waxing studio, a salon, a clinic, a coaching business, or any business where the client experience is the whole point, you're exactly who i had in mind. i know what it feels like to be genuinely cared for by a business, and i know what that community wants to see.

get in touch

what working together actually looks like

i keep things simple and collaborative. here's the whole process, start to finish.

1

we talk first

a free 30-minute call where you tell me what's going on with your brand, what's working, what's not, and what you actually want from social media. i'll ask a lot of questions so i can make sure i'm building the right thing for you.

2

i build your strategy

i put together a clear content plan with your pillars, your posting rhythm, and your campaign ideas, all in a notion doc you can actually read and reference. no guessing what's happening next.

3

we make the content

captions, graphics, videos, whatever the strategy calls for. you'll see drafts before anything goes live, and we'll go back and forth until it feels exactly right for your brand.

4

we post, track, and adjust

content goes out on schedule, i watch what performs, and i bring you weekly reports that tell you something useful. not just vanity numbers. if something's not working, we fix it fast.

5

we stay in sync

monthly check-in calls to review everything, talk about what's next, and update the plan as your brand grows. you're never out of the loop, and i'm not disappearing between invoices.

concept work i've put together

most of my real client work is under nda, so i built these concept brands from scratch to show you how i think and what i'd actually do for different kinds of businesses.

tools i work with every day

the platforms i use to keep content on track, analytics clear, and clients in the loop

clickup asana hubspot klaviyo metricool capcut google suite squarespace notion wordpress canva rella

certifications i've earned

i take this work seriously. here are some of the courses and programs i've completed along the way

HubSpot Academy Social Media Management certification

hubspot academy, social media management

Google Fundamentals of Digital Marketing certification

google, fundamentals of digital marketing

Semrush Marketing Trivia 2024 completion badge

semrush, marketing trivia 2024

okay it was technically a quiz. but i got it right 😄

what people say after working with me

"working with huwayda was one of the easiest creative collaborations i've had. she wrote ugc pitch letters for me that actually landed brand deals, gave me feedback on my pages that made immediate sense, and came up with content ideas i was genuinely excited to use. she just gets it. the brand voice thing, the audience thing, all of it. i'd send anyone her way."

janel, model and content creator

"before huwayda, i was posting randomly and hoping something stuck. she helped me build a strategy that actually felt like mine. not a template, not generic advice, something real. she's patient, she's creative, and she genuinely cares about getting it right. my content has felt so much more intentional since we worked together."

lina, small business owner

platforms i've grown on

instagram
tiktok
linkedin

let's make something worth posting

every week you're not showing up consistently online is a week a potential client found someone else. if you're ready to change that, i have 2 spots open right now.

here's what happens when you reach out:

  • drop me an email with a bit about your brand and what you need
  • we book a free 30-minute call to talk through the details
  • i put together a strategy proposal made for your brand specifically
  • we get started and build something that actually works
send me an email
contacthuwayda@gmail.com